Monday, May 24, 2004

BlueLithium Unveils BlueTheory, First One-to-One Online Advertising Platform Connecting Web Users with Relevant Ads

BlueLithium's BlueTheory uses natural language processing to understand Web content and sends an ad that matches the relevancy of the content. The publisher receives phenomenal returns for their content, the advertiser reaches new customers, and the consumer appreciates the relevant advertising without compromising privacy or the overall Internet experience.

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